Noah '40' Shebib on producing Drake | Native Instruments

40 is the Grammy-winning producer behind the sound of Drake's innovative productions. More: http://www.native-instruments.com/40onmaschine In this new video, watch him talk about building his Toronto studio with workflow in mind, share production tips, and explain how MASCHINE and KOMPLETE KONTROL fit perfectly into his philosophy of delivering maximum artistic authenticity through simplicity.
Gary White