Virgil Abloh and Nike Unveil “The Ten” Sneaker Collection

Off-White collaboration with Nike seems so expected, so turnkey, even though it's been one of his most difficult magic tricks to pull off. How do you impress or shock with a pair of retro sneakers these days? “In my brain, I’ve seen every iteration or color of an Air Force One. So where does that leave you?” Virgil recalls of the early brainstorming sessions with Nike. “I wanted to make something that stops you from mindlessly scrolling.”

In 2017, an era of endless sneaker collaborations, breaking through the noise is like making a canary disappear and reappear. Virgil and Nike seemed to do this effortlessly, though. They created ten sneakers in total (the project is aptly titled "The Ten"), all looking like “in process” samples that only the privileged get to see. Frankenstein’s sneakers, cobbled together in the coolest damn way imaginable. To be worn by the coolest damn people on Earth.

Air Jordan 1 x Virgil Abloh

Air Jordan 1 x Virgil Abloh

Nike Zoom Vaporfly x Virgil Abloh

Nike Zoom Vaporfly x Virgil Abloh

Nike Blazer x Virgil Abloh

Nike Blazer x Virgil Abloh

Nike Air VaporMax x Virgil Abloh

Nike Air VaporMax x Virgil Abloh

Nike Air Max 90 x Virgil Abloh

Nike Air Max 90 x Virgil Abloh

Converse Chuck Taylor x Virgil Abloh

Converse Chuck Taylor x Virgil Abloh

Nike React Hyperdunk 2017 x Virgil Abloh

Nike React Hyperdunk 2017 x Virgil Abloh

Nike Air Max 97 x Virgil Abloh

Nike Air Max 97 x Virgil Abloh

Nike Air Presto x Virgil Abloh

Nike Air Presto x Virgil Abloh

Nike Air Force 1 Low x Virgil Abloh

Nike Air Force 1 Low x Virgil Abloh

Gary White